In a world where our digital footprints are permanent, the General Data Protection Regulation (GDPR) introduced a powerful counterbalance: the Right to Be Forgotten, also known as the Right to Erasure. This fundamental right gives individuals the power to demand that their personal data be deleted under specific circumstances. For businesses, this means you must have a clear, efficient, and legally sound process in place to handle these requests. This article will demystify the Right to Be Forgotten, explaining when it applies, the exceptions to the rule, and the critical steps your business must take to ensure compliance.
The Right to Erasure, as defined in Article 17 of the GDPR, grants data subjects the right to have their personal data erased without undue delay. This means that if an individual requests it, a company that is acting as the data controller must delete their personal information from its systems and instruct any third parties who have received the data to do the same.
This right is a core component of the GDPR's goal to give individuals greater control over their data. It is a powerful tool that allows people to correct past mistakes or simply to prevent their information from being used in ways they no longer consent to.
An individual has the right to have their personal data erased if one of the following grounds applies:
The Right to Be Forgotten is not absolute. There are several circumstances where a data controller can refuse an erasure request, even if one of the above grounds applies. The right does not apply when the processing of the data is necessary for:
When a data subject makes an erasure request, your business must have a clear process to follow. Here are the key steps:
First, verify the identity of the person making the request to ensure they are the data subject. You must also confirm that one of the grounds for erasure applies and that there are no exceptions that would allow you to refuse the request.
You must respond to the request without undue delay and at the latest within one month of receiving it. If the request is complex, you can extend this period by a further two months, but you must inform the individual within the initial month and explain the reason for the delay.
If the request is valid, you must erase the personal data and confirm that this has been done. If you have made the data public, you must also take reasonable steps to inform other controllers who are processing the data to erase it.
Even after erasing the data, you should keep a record of the request and the action you took. This is crucial for demonstrating your accountability under GDPR.
By understanding and correctly implementing the Right to Be Forgotten, your business can not only avoid fines but also build a reputation as a trustworthy and privacy-conscious organization.